I’d the privilege speaking on the panel at the prestigious AGS Conclave held in Washington, DC this previous 7 days. AGS Conclave is undoubtedly an yearly conference held for the jewelry industry, which options various speakers, workshops and lessons to more boost ongoing mastering during this enjoyment sector I reach operate in. This yr AGS Conclave featured some amazing speakers, with Colin Powell staying the opening keynote speaker. I used to be energized to share a few of my ideas and sights on Bridal Jewelry developments, as I obtained to share the highlight with Stacy of How He Questioned and Desiree from the NPD Team, with our panel getting moderated by Michelle Graff of Nationwide Jeweler. I wished to be able to recap some points from the panel, just in case you were not equipped to generate it but nonetheless preferred to understand relating to this subject!
Panel Title: Engaged-Trend Speak on All Factors Engagement and Bridal Model
Latest bridal traits:
Persons want some thing distinctive, distinctive, one-of-a-kind, customized. Those are search phrases that i keep listening to in excess of and above amongst brides. Antique jewellery caters to all these needs by becoming a thing that not everyone has. 1 pattern that i see an increasing number of of is option bridal-rings that don’t suit the mold of a standard engagement ring…not a solitaire, a three-stone or perhaps a halo ring. Alternate gemstones is an additional recent bridal trend-something other than a diamond. Numerous sapphires and rubies, even black and gray diamonds are trending as well-known engagement ring possibilities. The 3rd trend I’m observing is sustainable engagement rings and bands. Parts created from recycled gold or stones passed down from the household. You can find suppliers and designers specializing in this type of jewelry cheap ringsshowing up increasingly more.
How are soon for being engaged partners purchasing for rings?
Ladies are building Pinterest boards, sending screenshots of rings, and tagging on Instagram. I love to coin this term PRE-SHOPPING! So obtain your items available on social media-it may turn out on someone’s wedding ceremony wish record!
What trends are taking place on social networking that jewelers can capitalize on?
Jewelers have some terrific hashtags to work with on Instagram to achieve potential brides- #WeddingWednesday is usually a huge just one … #showmeyourrings is a single I developed and its a huge resource for inspiration with over one hundred,000 shots. I did a challenge named 30 Days of Engagement Rings prior to my marriage ceremony previous Oct which was actually successful-it cheap ringswas a month-long challenge that kicked off that has a exclusive “Jewels at my Doorstep” feature utilizing 5 antique engagement rings from the retail outlet in West Hollywood. Achieving out to bloggers to find out should they be doing any specific bridal assignments is essential!
How can jewelers make the most of social networking to leverage their publicity?
Contests are wonderful approaches to acquire people today thrilled with regards to their product or service also to gain followers that may not automatically be inside your target audience. An incredible instance of a pretty profitable social media marketing campaign isLevy’s Good Jewellery Fb contests-five couples are posted on Fb from all their submissions…whoever will get essentially the most “Likes” will get a present certification as well as their photo up on their own billboard to the weekend. This drives lots of enjoyment like receiving pals and spouse and children to “vote” and reaches these types of a significant viewers by people frequently “sharing” the posts.
What are interesting items vendors are performing to connect with all the youthful generation?
Partnering with well-known bloggers or influencers to do in-store appearances or pop-up retailers. Events like that get persons psyched and pulls their admirers and followers into your crowd therefore you can gain many new buyers like that.
*Thanks AGS Conclave for obtaining me!